What The City
offers that Facebook can’t
Many
people ask us if The City is basically just the church’s version of Facebook.
Our subscribing churches don’t think so!
Here at The City, we actually embrace Facebook and what it can offer you.
However, Facebook cannot meet all of your church’s needs, which is why The City
focuses on increasing your church’s vitality and engagement.
ENGAGEMENT!
Churches using The City have over 70% of their members, on average, engaged in
regular community each month. This is much higher than the same statistic
for Facebook, which is only 50%, and much higher than what most churches were
able to achieve offline previously. So, the many ways to
communicate, share, and grow via The City are drawing in higher usage than even
the world’s biggest social network!
Authenticity and Privacy. With The City, you have much more control over who sees
your updates, your messages, and your prayer requests, which allows you to be
much more authentic and real. You can share deep stuff and be
confident that it will be private.
Small Groups. The City allows your church to manage small groups online
with much more control and flexibility than Facebook offers. You can have
a flexible structure, delegated leaders, better privacy, events, and engagement
metrics.
Focused Communication. The average Facebook user is connected with 80 community
pages, groups, and events. How can your church communication rise above
that noise? With The City, your church can communicate key messages in a
focused way.
Advertising. Facebook is constantly pushing ads to its users. With
The City, the only promotions your members will see are the church promotions
that your church wants!
Protection. With Facebook being so large, it is constantly under attack
by hackers, viruses, and malware. Your church will have none of this with
The City.
